Fun and flirtatious, the Mimi Holliday range encapsulates everything it is to be feminine without compromise on style or quality. Born out of the luxury Damaris label, Mimi Holliday, was created as a diffusion line with the same wild, creative brand ethos.
‘Avant-garde lingerie should be full of surprises. It must push design boundaries. Through lingerie a woman shows her true style. It is integral that my designs are luxurious, fun, interesting, cool and essentially, functional.’